Business Boost
Useful stuff for people building real businesses.
Practical ideas, checklists, and straight-talk guidance about branding, websites, marketing, and getting the behind-the-scenes pieces under control.
Featured starter guide
The small-business brand cleanup checklist.
A practical walkthrough for finding the mismatched logos, outdated information, forgotten social profiles, confusing website pages, and other little things that quietly weaken a brand.
Brand
Does your logo need a refresh—or a full restart?
Website
Seven signs your website is making customers work too hard.
Pick a topic
What are you working on?
These category cards can link to WordPress post categories after Tracy starts publishing resources.
Brand smarter
Logos, visual consistency, print pieces, messaging, and first impressions.
Make the website easier
Content, navigation, maintenance, forms, accessibility, and practical improvements.
Market without losing your mind
Simple campaigns, social content, email ideas, promotions, and reusable templates.
Latest resources
Fresh from Business Boost.
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Why Every Business Needs a Facebook Business Page
Your Facebook Business Page is much more than a place to post photos. It helps customers: The key isn’t posting every day—it’s posting consistently and keeping your information current. Marketing Tip: A business page looks much more professional than trying to run your business from a personal profile and/or a public group page. I have…
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The 3 Must-Haves Every Small Business Needs Online
When I talk with small business owners, I always recommend starting with these three essentials. You don’t need a huge marketing budget—you just need a strong foundation that helps customers find you, trust you, and contact you. 1. A Facebook (or Social Media) Business Page Your social media page is often the first impression potential…
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About me, Tracy B
Well hey there! I finally decided that since I am getting busier these days with designing websites and graphics for people; it’s time I get my OWN website!